Flagship stores have long been lossleaders for the luxury industry. Brands’ retail investment has soared in recent years, with projects becoming increasingly elaborate and expensive in the quest for patrons and profits – but entailing costs that are rarely recouped by sales.
长期以来,奢侈品旗舰店一直是花钱赚吆喝。投资开名牌零售门店的趋势近年来则是扶摇直上,店面包装得眼花缭乱、耗资不菲,目的就是要吸引客流与增加利润——但光靠销售很难填补各种费用支出。
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