Ford Motor is to launch its Lincoln brand in China in an effort to tap into the country’s growing sales of premium cars, as part of a broader push to rejuvenate the straggling upscale marque.
The US carmaker said that it would sell Lincoln cars in China from the second half of 2014. The move would mark the nameplate’s first foray outside North America and Ford said it aimed to establish Lincoln “as a brand with global appeal”.
Alan Mulally, Ford’s chief executive, had in the past spoken of moving Lincoln overseas but said the brand needed to reestablish itself in the US first.
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