Are perfumers olfactory artists or chemists? Are cosmetic brands impressionists or do they paint by numbers? The beauty industry is doing its best to show its artistic associations via everything from products with literary references to providing funding for books, magazines and films.
“It adds a dimension beyond the products,” says Rob Calcraft, founder of Ren skincare, which earlier this year posted a short film, Love Clean Skin, on YouTube to celebrate its 11th anniversary.
Niche fragrance brand Parfumerie Générale named one of its blends “Querelle” after the 1947 Jean Genet book Querelle De Brest and the result is a spicy, resinous chypre with tonka, cumin, myrrh and amber (£117.50 for 100ml, www.lessenteurs.com).
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