Head west from Athens airport towards the Peloponnese on the E94 highway and you can’t help but be struck that all the roadside hoardings are blank. Either no one in Greece can afford to advertise any more or there’s simply no point in trying to sell to a population with no money. It was only once we’d crossed the Corinth canal, heading south down the Argolid Peninsula towards Amanzoe, the latest addition to Aman Resorts’ portfolio, that we passed the odd poster, almost all of them for a local beer called, somehow appropriately, Fix.
从雅典机场下飞机后，坐车沿着第94号高速公路径直奔向西面的伯罗奔尼撒半岛(Peloponnese)，不禁被眼前所看到的一幕惊呆了——路两旁的广告牌上空无一字。看来要么是希腊人没有财力登广告，要么就是向囊中羞涩的希腊人搞推销已经毫无意义。只是在穿过科林斯运河(Corinth canal)，沿着阿格利斯半岛(Argolid Peninsula)直奔南部的Amanzoe酒店（最近刚被阿曼集团(Aman Resorts)收购，以连锁经营亚洲豪华度假地而著称）时，才在沿途看到一些稀奇古怪的海报，而几乎所有的内容都在宣传本地产的一种名为Fix的啤酒（取的名字倒也恰当）。