Until recently, nouveau riche Chinese would not have been caught dead buying someone else’s cast-offs – even if they were Hermès.
But as the Chinese market, which many luxury goods companies have come to rely on for growth in recent years, matures, a new brand of luxury shopper is emerging in China: the kind that loves a bargain more than a logo.
Shops selling, renting and repairing second-hand luxury goods are springing up across China, along with branches of high-end consignment shops from Japan and Hong Kong that buy and sell second-hand goods, paying the seller a commission.
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