微软

Microsoft and Apple confront a tough new tech world
微软的豪赌


麻省理工《科技创业》主编庞廷:将微软新发布的Windows 8和Surface与苹果新品iPad mini进行对比很有启发意义。微软知道自己正慢慢死去,但拒绝认命。苹果虽尚不至于承认乔布斯的死使公司迷失了方向,但内部恐怕已有担忧情绪。

There is a smug maxim in Silicon Valley and the places that imitate it: “To survive, you must destroy your company every x years” (where x varies according to how much the speaker wants to stress the pace of technological change). Sometimes attributed to Intel’s former chief executive Andy Grove, it is a maxim more often repeated than observed. But it can be a lovely and startling thing when a large, publicly traded company takes a big bet by replacing its core product.

在硅谷(Silicon Valley)以及效仿硅谷的一些地方流传着一种听起来有点自命不凡的说法:“一个企业要想生存下去,必须每隔N年就推倒重来一次”(N根据发言者对技术变革之快的强调程度而变)。这句格言被口头复述的次数远比在现实中得到印证的次数多,一些人认为这句话来自英特尔(Intel)的前任首席执行官安迪•葛洛夫(Andy Grove)。不过对于一家大型上市公司来说,下重注调整自身核心产品的举措可以说得上是既令人钦佩又惊心动魄。

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