观点BBC

The BBC should heed the lessons of the Birt era
BBC应大胆创新


英国前文化、媒体及体育大臣詹姆士•珀内尔:BBC这几周经历的丑闻很可怕,但BBC以前就经历过这样的危机,BBC必须再次证明自己的价值。

In the aftermath of the London Olympics three months ago, there was a clearer consensus in favour of the BBC than at any time in the past 30 years. The financial crisis had freed the BBC from the neoliberal swaddle in which its critics sought to wrap it. No longer did it have to justify itself merely as the solution to failures in a market. Instead, the BBC could make its own case: that it made great programmes more widely available and less expensively than could be done via any other funding method. The Olympics made this theoretical argument real. The Leveson inquiry reminded Britain of the benefits of an impartial part of the media.

3个月前,伦敦奥运会结束后,人们达成更加明显的一致,对英国广播公司(BBC)的喜爱超过以往30年的任何时刻。金融危机使BBC摆脱了新自由主义的束缚,而其批评者一直试图用新自由主义淹没BBC。它不必再为自己辩护,证明自己不仅仅是市场失灵情况下的解决方案。相反,BBC可以证明自己的价值:BBC以更低的成本让其优秀节目为更多的人看到,通过任何其他筹资方式都做不到这样。奥运会使这一理论上的论据成真。莱韦森调查(Leveson Inquiry)使英国人意识到媒体公正性的重要性。

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