Takuma Iwasa had no qualms about leaving his job at Panasonic and setting up a consumer electronics company of his own, even though Japan’s once dominant manufacturers in the sector were starting to struggle.
“I was not worried at all,” says 34-year-old Mr Iwasa, who left Japan’s largest consumer electronics maker in 2007 to set up Cerevo, which stands for consumer electronics revolution, in Tokyo.
“I am the kind of person who needs to do something enjoyable and challenging, to make something out of nothing,” he says. With his mop of longish hair and trendy glasses, and surrounded in a corner of his office by a tangle of cables and boxes of electronics products, he is the very picture of an entrepreneur.
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