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Skillful players can get ahead of the game

For years it was a secret, but Leslie Tullis – a formerly closeted video-game geek – says she can now speak openly about her obsession. She grew up on Nintendo and Super Nintendo. In college she played World of Warcraft. She’s been a SimCity fan for nearly 20 years and is an expert at Portal and Civilization.

“Games are tremendously motivating,” she says. “Your performance means something. And you’re having fun.”

As an MBA student at the Wharton School at the University of Pennsylvania, she was drawn to a new course on gamification – about the application of video-game elements to engage customers and employees.

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