诺基亚

Lex_Nokia
Lex专栏:诺基亚的好消息


接连亏损的诺基亚披露,其核心设备部门去年第四季度基本可实现盈利。但其Lumia手机能否对占主导地位的苹果产品和基于安卓的产品构成实质竞争,目前还不好说。

There have been multiple profit warnings and earnings shortfalls from Nokia over the past two years. So the ailing Finnish handset maker’s desire to rush out some good news yesterday was just about understandable – even if this resolves few of the fundamental questions that surround the group. Two weeks ahead of its formal full-year earnings release, Nokia revealed that its core devices and services division made an underlying profit in the fourth quarter. The non-IFRS profit margin there is likely to be between break-even and 2 per cent, it said, with smartphone sales reaching €1.2bn in the final three months of 2012. Those sales included 4.4m Windows-based Lumia products.

过去两年间,诺基亚(Nokia)多次发布盈利预警和亏损消息。因此,昨日这家境况不佳的芬兰手机制造商急于赶制一些好消息也是情有可原的,尽管这解决不了多少困扰该集团的诸多根本性问题。在正式发布全年业绩报告的两周前,诺基亚披露,去年第四季度其核心设备和服务部门基本可以实现盈利。诺基亚表示,该部门利润率可能介于盈亏平衡和2%之间(并非基于国际财务报告准则)。2012年最后3个月期间,诺基亚智能手机销售额达12亿欧元,其中基于Windows的Lumia系列产品的销量为440万台。

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