Banks are not normally the floggers of kettles and smartphones, duvets and leather shoes. But China Construction Bank, the world’s second-largest lender by market value, is undeterred by convention.
Half a year ago CCB launched an online mall, buy.ccb.com, in a move akin to HSBC directly taking on Amazon.
While a few western banks such as Bank of America have launched internet shopping portals linked to major retailers, CCB’s ambition goes well beyond that. It wants to become a fully fledged ecommerce site that is home to thousands of vendors, big and small.
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