It is a scene playing out in supermarkets across the world: a consumer waits to pay and, instead of browsing the magazines and chewing gum displayed alongside, she pulls out her mobile phone for a quick digital distraction.
US magazine executives call the habit the “mobile blinder” after the vision-narrowing headgear worn by racehorses and say the trend is wreaking havoc on the industry.
Data released yesterday show a big decline in the single-copy sales of US magazines from newsstands and retail outlets, amid increased competition from digital and reduced retail space.
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