In most of the world, it takes a lifetime to get rich, if it happens at all. But China’s wealthy get rich on average much more quickly than the affluent of other countries, often well before middle age.
In response, luxury car companies are turning to social media and digital technology – which tend to appeal more to teens than to the bald pate generation – to peddle their wares in what will soon become the world’s largest premium car market.
Daimler, the German group, earlier this year became the first carmaker in China to sell cars through the mainland equivalent of Twitter, Sina Weibo.
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