The story. In August 2010 Claudio Castiglioni, a motorcycle aficionado and serial entrepreneur, bought back the iconic Italian motorcycle brand MV Agusta from Harley-Davidson. It was the third time in 20 years he had owned MV Agusta, a high-end brand that enjoyed huge success in races from the 1950s to the 1970s. He had twice relinquished this prize asset because of financial difficulties in the Castiglioni-owned portfolio of companies.
先说一下案例背景。2010年8月，摩托车狂热爱好者、职业创业者(serial entrepreneur)克劳迪奥•卡斯蒂廖尼(Claudio Castiglioni)，从哈雷戴维森(Harley-Davidson)手中回购了意大利标志性摩托车品牌奥古斯塔(MV Agusta)。这是20年来他第三次拥有奥古斯塔。这个高端品牌曾在上世纪50年代至70年代在赛车场上取得巨大成功。由于卡斯蒂廖尼旗下公司的财务困难，他曾两次放弃这一宝贵资产。
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