When cosmetics groups’ executives survey the Asian market, it is the South Korean woman’s beauty regime that gets them excited, writes Scheherazade Daneshkhu.
She spends 30-40 minutes at night on skincare, using 10-11 products. That compares with the typical French woman who uses only three products in three to 10 minutes a night.
The Korean beauty ritual has parallels among other Asian women, so the potential to sell multiple products is higher in Asia than in other regions.
您已阅读24%（478字），剩余76%（1523字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。