Searches of financial terms on Google can be used to predict the direction of the stock market, according to an analysis of search engine behaviour stretching back nearly a decade.
The research, by a group of UK and US academics, is the latest attempt to mine online behaviour patterns for clues about future movements in financial markets.
The findings appeared to show that people do more searches on terms such as “stocks”, “portfolio” and “economics” when they are worried about the state of the markets, said Tobias Preis, associate professor of behavioural science and finance at Warwick Business School.
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