Major advertisers including Nissan and Nationwide have suspended their Facebook marketing campaigns after product ads appeared alongside offensive posts, highlighting the risks of a new form of “targeted” advertising.
日产(Nissan)和全英房屋贷款协会(Nationwide,又译泛邦建房合作社)等一些大型广告商已暂停在Facebook上的市场推广活动,因为它们的产品广告此前曾出现在冒犯性帖子旁边。此事凸显出新型“定向”广告存在的风险。
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