乐尚街

From boys to men
“大叔”的时装


时装业向来偏好年轻消费群。但刚结束的巴黎男装周开始关心上了年纪、消费力强的“大叔”。爱马仕、路易威登等推出针对成年男性的时装。

Now that the Paris menswear shows are over, along with the entire spring/summer 2014 men’s catwalk season, what remains isn’t so much trends but matters of age – not the age of the designers themselves or the brands they head up, but the projected age of their target customer. Which is not what you would expect (youth). Instead, what was apparent was a growing diversity in menswear and a sense that men are increasingly interested in looking better – or even older.

“2014春夏季”的巴黎男装周落下了帷幕,这标志着整个2014年春夏季男士时装秀画上了句号,接下来的事与时尚已无多大关联,关乎的是消费者的年龄——并非设计师和其主导品牌的年龄长短,而是目标消费群体的年龄。他们针对的消费群体并非诸位通常认为的年轻人。相反,如今男装多样化的趋势越发明显,男士对自己的良好形象也越发上心——甚至年长男性也不例外。

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