How should entrepreneurs behave towards the media? Many are fearful of public exposure, and avoid contact at all costs. They prefer to remain anonymous and private. Others, for instance the participants in shows such as Dragons’ Den or Undercover Boss, relish the media’s embrace as a new career. They love the publicity, and no doubt believe it helps their businesses.
企业家应该如何对待媒体？许多人不愿抛头露面，总是竭力避免与媒体接触。他们宁愿默默无闻，不喜欢被打扰。还有些人，例如《龙穴》(Dragons' Den)或《卧底老板》(Undercover Boss)等节目中的选手们，却享受媒体的包围，并以此作为一种新的职业。他们喜欢出名，无疑也相信这有利于他们的事业。
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