Some three billion shots of Absolut were poured down gullets worldwide in the past year or so, according to the vodka’s maker, Pernod Ricard. The volume of vermouth and olives that went down with it cannot be ascertained. Also unknown: how much was knocked back by Pernod investors in the past six months, as its shares have fallen a tenth while European stocks and UK rival Diageo have toasted modest gains.
伏特加制造商保乐力加(Pernod Ricard)数据显示,在过去一年左右的时间里,全世界有约30亿瓶绝对牌(Absolut)伏特加被人们灌进了肚里。随伏特加一起被吞进肚里的苦艾酒和橄榄数量不可考。同样无法查证的是:保乐力加的投资者在过去6个月里灌下了多少瓶绝对牌伏特加。保乐力加在此期间股价累计下跌了十分之一,而欧洲股市以及保乐力加的英国竞争对手帝亚吉欧(Diageo)同期收益还不错。
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