The posters plastered on walls in the isolated village of Donggaozhuang, in China’s northeastern Hebei province, do not extol the usual communist ideals of social harmony or party loyalty.
Instead, they promise to reveal the secret to becoming an ecommerce millionaire and to help the town’s residents “reach your dreams of fortune”.
Donggaozhuang is just one of a dozen of so-called ‘Taobao villages’ across China – rural townships transformed by the possibility of reaching millions of potential customers with the click of a mouse, often on Taobao, the Alibaba-owned site.
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