US chipmaker Intel is hoping Chinese tablet manufacturers will help save it from being crushed by the slow demise of the PC.
Intel’s chips dominate the PC market but are all but absent from smartphones and tablets. Brian Krzanich, who took over as chief executive nearly a year ago, is determined to change that, with the help of China’s multitude of low-cost brands.
“We’ve been known as ‘The guys inside the PC and, yeah, they do the data centre too’, but what we’re really trying to show is that we’re going to go across the spectrum of computing products,” Mr Krzanich told hundreds of Chinese computing executives and enthusiasts in a keynote address delivered in front of a bank of tablet computers earlier this month.
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