Anyone contemplating making a fast buck by launching a line of “clone” watches based on the classic models of existing brands might want to think again.
Audemars Piguet was awarded $9.8m in damages in a recent US court case after a judge ruled that the trademark rights of its Royal Oak model had been infringed by an imitator.
The Royal Oak, which was launched in 1972 and remains the company’s signature creation, is notable for having a bezel secured by exposed screws, a distinctive, octagonal case and a textured “tapisserie” dial.
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