中产阶级

Rising inequality in Africa weighs on new consumers

“Those, those!”, exclaims the girl, pointing to an outsized bag of marshmallows on the top of the shelf, way above her reach.

“Please, those!” she insists.

Her parents look at the price and hesitate for a few seconds, but five-year-old Tomiwa Madukwe will not settle for any other sweets. Soon, the 379 naira ($2.4) bag of pink and white treats has been placed in the family shopping trolley along with vegetables, meats, cleaning products and beers on sale at the Shoprite mall in Abuja, Nigeria’s capital.

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