The boy who cried wolf said something bad would happen, and it did not. Sony says something good will happen, and then it does not. It is the company that cried profits. This makes it hard for it to excite the market by, say, raising its targets. In its worst business – electronics – the problem is even worse. The company can do something radical, and leave the market unmoved. Sony announced in February that it would sell its PC unit. This was unexpected, bold and wise. The market shrugged: the shares’ returns since the announcement match the market’s.
嚷嚷着狼来了的男孩说有坏事发生，结果没有。索尼(Sony)表示会有好事发生，结果也没有。这是一家嚷嚷着会盈利的公司。这让它很难以调高盈利目标的方式振奋市场。而在它最糟糕的业务部门——电子，这个问题更严重。该公司可以做激进的事，可市场仍不为所动。索尼在2月份宣布将出售个人电脑(PC)业务。这是出人意料、大胆和明智的。但市场反应平淡：其股票回报率自宣布消息以来与大盘一致。
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