MBA

A business plan and two very determined entrepreneurs

Earlier this year TubeMogul signalled its intention to join that elite group of new technology companies that have done well enough to float shares on a stock exchange. The video advertising software company is aiming to raise $75m in its initial public offering.

Things have certainly come a long way for the three MBA alumni from Haas School of Business at Berkeley, who formed the company in 2007 with a small amount of money they won in a Haas business plan competition. But their journey to their current success has not been straightforward.

“One day you think you’re going to take over the world and the next you think you’re going to go out of business,” says John Hughes, co-founder and president of products. He and co-founder and chief executive Brett Wilson agree, however, that they could not have done it without their business school.

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