阿里巴巴IPO

Alibaba sales pitch defines global ambitions

In 1992, when Jack Ma was an English teacher in Hangzhou, he needed about $4,000 to start his first business, a translation agency. He tried for months without success.

On Friday, Alibaba’s founder pulled off one of the largest listings in history, raising $21.8bn from some of the world’s largest investors and with the help of some of world’s largest banks.

To do so, he faced the challenge of persuading investors on a 100-meeting roadshow that his group could offer them the allure of China’s ecommerce growth story without the risks western investors often see in Chinese companies. Now, the question is whether he can deliver on his promises.

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