Apple sold a record 10m of its newest model iPhones in the first weekend of sales, as crowds mobbed stores in 10 cities around the world.
Early shipments of Apple’s latest smartphones rose by 11 per cent over last year, despite the absence in the launch-day line-up of China, where the iPhone has faced unexpected regulatory hurdles.
Wall Street’s estimates for first-weekend sales had ranged between 8m and 12m units. The total represents some $6bn of sales for Apple in three days, based on the iPhone’s average selling price, before operator subsidies, of about $600.
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