While multinationals have been bleating about tumbling sales in China, official retail data from the world’s second-biggest economy tell a more robust story. What gives?
The correct reading on Chinese shoppers’ propensity to buy is key both for the companies that are increasingly dependent upon the market and for the country itself: consumption, billed as a new growth engine, is required to offset the slowdown in investment.
Consumer goods manufacturers Unilever, Nestlé and Colgate-Palmolive
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