Vlogger，noun — short for “video blogger”; a person who regularly posts films on the internet about some aspect of their lives — typically comedy, beauty, fashion, music, cooking, adolescent trials and tribulations.
If your teenager has locked themselves in their bedroom, chances are they have fallen under the spell of a vlogger. Fear not — unless you are a traditional broadcaster.
For the generation that has grown up with on-demand internet, traditional television with its strict broadcast schedules is anathema. Rather than viewed from the sofa in the family sitting room, vloggers’ shows are consumed on mobile phones, tablets or computers in the privacy of bedrooms, shopping malls and school playgrounds.
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