Jason Chen, chief executive of Acer, the Taiwanese device maker, says a technology company’s brand needs to scale three levels. The base is to be “trusted”, further up is to be “liked”, and the top is reached when it is “respected”.
台湾设备制造商宏碁(Acer)首席执行官陈俊圣(Jason Chen)说，一个科技公司品牌需要达到三种层次。最低层次是受“信任”，再高一层是受“喜爱”，最高层次是受“尊敬”。
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