GoPro plans to expand its international distribution to include China this year, reducing its reliance on the US market, after a record launch for its new Hero 4 action cameras over the holiday period.
In an interview at the Consumer Electronics Show, Nick Woodman, GoPro’s chief executive, pictured right, said he was also enthusiastic about the potential for emerging technologies such as drones and virtual reality to drive more sales of its compact, robust cameras.
“We had the best new product introduction we ever had in the history of the company with the Hero 4 line,” said Mr Woodman. “We are very pleased with how the fourth quarter was going.”
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