Lossmaking Chinese sportswear brand Li Ning is making a maiden foray into wearable technology, linking up with a Xiaomi-backed start-up in an effort to revive its flagging fortunes.
The sportswear company — which has fought to shake off the image of producing cheap sports shoes that are little more than western knock-offs — said yesterday that it had signed a strategic partnership with Huami Technology, which produces Xiaomi’s “Mi” smart wristband.
The companies said the move was the first collaboration between sportswear and smart technology in China, and also Li Ning’s first foray into the smart sports sector.
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