Vioearth is a small Scottish company with big ambitions to bring its “Viosmart” energy efficient power hubs into offices around the US.
But as Duncan McNeill-McCallum, Vioearth’s chief executive, has been contemplating the $500,000 investment needed to launch his US business, he has come up against a new challenge: a strengthening dollar. “It is affecting all of our financial models,” he says.
From the Federal Reserve to rust belt manufacturers and heartland farmers, the dollar’s surge over the past six months has everyone in the US with an international angle to their business contemplating the consequences.
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