Hear Swarovski and one thinks of sparkly crystals. But today Swarovski is as multi-faceted as the statuettes for which it is famed. This year alone, the brand has sponsored Savage Beauty, the Alexander McQueen show at the V&A; launched a light show at its Las Vegas Bazaar store; decorated the venue for the Academy Awards; and sponsored the Baftas.
一听到施华洛世奇(Swarovski)，首先浮现在脑海的就是各种闪亮的水晶制品。但是，如同其赖以成名、形态各异的小件制品一样，如今的施华洛世奇也可谓多元出击。单单今年，它就赞助了在伦敦V&A博物馆(Victoria and Albert Museum)举办的名为《野性之美》(Savage Beauty)的亚历山大•麦昆(Alexander McQueen)个人时装展、在自己位于拉斯维加斯Bazaar饰品店举办了首个灯展、装扮奥斯卡颁奖典礼举办地以及赞助英国电影和电视艺术学院奖(Baftas)的颁奖典礼。
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