There is a law of technology, I find, that if something is going to be big, to become part of the global technology megafauna, it probably will not come from a start-up composed of older, British IT veterans.
I often get approached by such outfits, anxious for coverage. Being no tech kid myself, I always hope I’ll be able to report on a winner.
These older geezers always have impeccable IT credentials going back to the 1970s. Their product usually works. But compared with young, thrusting tech entrepreneurs they’re terrible at the fluffy stuff. The name, the design, the logo, the website, even the press release, are invariably awful. And accordingly, their products tend to fail or just bump along.
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