与FT共进午餐

Lunch with the FT: Matthew Weiner
与《广告狂人》制片人共进午餐


马修•维纳35岁创作《广告狂人》初稿,42岁时该剧首播,如今他49岁。他暗示自己年少时患过焦虑症,并说,生存危机是观众在美剧中追求的唯一问题。

Lunch with Matthew Weiner is not at any of the Midtown Manhattan watering holes frequented by characters from Mad Men, his acclaimed 1960s-set television series about New York advertising executives. Instead, he has chosen Café Boulud, a smart French restaurant on the Upper East Side near the corner of Madison Avenue. It is a mile or so uptown from the cradle of the US advertising industry but it feels appropriate to be so close to the long avenue that inspired the title of Weiner’s show (the Mad in Mad Men refers to Madison) and which continues to serve as home to many agencies.

与马修•维纳(Matthew Weiner)共进午餐的地方,根本不是《广告狂人》(Mad Men)中三教九流时常光顾的曼哈顿中城(Midtown Manhattan)的任何一个酒吧。《广告狂人》这部卖座美剧讲述的是上世纪60年代纽约广告业经理人的奋斗故事。相反,维纳选中了法式时尚餐厅Café Boulud,它位于麦迪逊大道(Madison Avenue)拐角处不远处的上东区(Upper East Side),距离美国广告业发源地仅一英里路程,但维纳选中如此接近麦迪逊大道的餐厅,考虑颇为周全。因为正是这条长长的麦迪逊大道启发了维纳这部美剧的片名,《广告狂人》中的“Mad”一词指的就是Madison(麦迪逊),而且麦迪逊大道至今仍是众多广告公司的大本营。

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