From Fisker to Coda, the car industry is littered with failed start-ups. Qoros is hoping to avoid the same fate.
The Sino-Israeli carmaker made waves when it launched its first car in 2013 with ambitions to simultaneously crack China, the world’s biggest vehicle market, and Europe, one of the most competitive.
Since then, it has ejected its chief executive, rung up dismal sales and faced questions from several analysts about its financial viability. Those dreams of being a globally renowned car brand seem more distant than ever and the company’s travails highlight the challenges facing new entrants in the capital-intensive car industry.
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