After software engineering and financial engineering comes linguistic engineering. Google this week raised its market capitalisation by $25bn by shuffling around some executive jobs and changing its name to Alphabet. Who knew that swapping your tiles in a game of corporate Scrabble was worth so much?
搞过了软件工程和金融工程之后，谷歌(Google)又搞起了语言工程。本周谷歌对管理层进行了一些调整，同时将公司名称改成Alphabet，结果市值增加了250亿美元。谁能料到在企业版拼字游戏(Scrabble)中换个名字就能赚这么多呢？
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