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Market niches offer glimmers of hope as summer glow fades

Multinational executives are slowly drifting back to Beijing from their summer holidays abroad. Their mood is generally glum — and not just because of the pollution that has blighted China’s capital over recent months, after what had been a glorious spring.

As one recent returnee said last week, it felt “tragic” watching his three daughters’ tans and sun-bleached hair fade as they were forced to play indoors day after day.

Pestered by exasperated spouses and cabin-fevered children, multinational executives will unfortunately find little escape at the office. There, they are under increasing pressure to squeeze more profits from an economy growing at its slowest annual rate in a quarter-century.

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