Evidence of China’s economic difficulties and the ensuing stock market rout have sent shockwaves around a financially troubled world that has been banking on China to stimulate demand.
But while sales of luxury goods have slumped, some companies focused on ordinary consumers in China are finding ways to maintain their businesses, selling more washing machines and rice crackers as the economy slows.
Analysts say the headlines belie a vast, complex and competitive consumer market where companies have to fight for sales, whether by offering cheaper, smaller package sizes at the lower end or improving their products and customer service.
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