Korean women are renowned for their skincare regimes. Undertaken with military precision, their 10-step daily routine includes cleansing, toning and thrice-moisturising after applying the superstar product of the sequence — the sheet mask. These potion-impregnated parchments are so popular in Seoul that there are entire stores dedicated to selling them — and they can be picked up for pennies. A forthcoming book on Korean skincare by Charlotte Cho, founder of Korean beauty site Soko Glam, offers her favourite sheet masks included free with every pre-order.
韩国女性的护肤习惯可是出了名的。她们日常的护肤程序有如军事行动一般严密，十大步骤包括清洗皮肤、拍爽肤水和三重保湿，但在它们之前还有一道工序——敷面膜，而面膜正是韩国的明星产品。这些浸满了药剂的纸片在首尔大受欢迎，以至于街头不乏面膜的专卖店，而且当地面膜的价格也十分低廉。在即将出版的一部关于韩国护肤的著作中，韩国美容网站Soko Glam创始人Charlotte Cho就推荐了几款预购商品的免费赠品面膜。