The humble British digestive has become one the world’s best-travelled biscuits after an export drive and a new online store on Alibaba, China’s biggest ecommerce site.
United Biscuits, which owns the McVitie’s brand, will today report a 50 per cent increase in exports over the past three years and forecast another 50 per cent jump by 2020.
George Osborne, chancellor, said it was “fantastic to see a great British company like United Biscuits making this commitment to boost exports”.
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