MWC

Telecoms groups look to reclaim role at core of consumers’ lives

Telecoms businesses are trying to get their mojo back. And this year’s Mobile World Congress in Barcelona will be where they hope to show exactly how they can put themselves back at the heart — and in the pockets — of the connected consumer.

Smartphone makers stung by stalling sales and falling prices are looking to reinvigorate their devices with new technology, and expand into areas such as virtual reality, imaging and wearable technology.

A similar challenge faces telecoms operators. They want to bring back the excitement of the early years of the smartphone revolution, backed up by newly minted networks capable of delivering the internet to every pocket.

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