Twitter has appointed its first managing director for greater China and pledged to expand its investment in the region, despite being banned in mainland China since 2009.
The move comes as other US social media companies, including Facebook and Google, have also been trying to expand their reach to Chinese advertisers, even while their services remained blocked there.
Twitter named Kathy Chen as its new managing director for China, Hong Kong and Taiwan, an area previously run by Twitter’s director of emerging markets.
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