专栏智能硬件

We need smart products because we are stupid

Twenty years ago I was told that if I didn’t do a better job cleaning my teeth I soon wouldn’t have any. Since then I have been a champion brusher and flosser and user of interdental brushes in three different sizes — which must make me the ideal customer for the smartest of all smart toothbrushes, the new Oral B Genius 9000.

To use the toothbrush you have to attach your phone to your bathroom mirror at mouth level so that its camera can keep an eye on you as it takes you on a “28 day plaque journey”.

As I brushed, the screen lit up telling me which bit of my mouth I was working on. This might have been smart, only I knew the answer already. It timed my brushing (a task my own electric toothbrush does efficiently) and while it did so distracted me from the job by telling me (incorrectly) what the weather was like outside, and what was happening in the world.

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露西•凯拉韦

露西•凯拉韦(Lucy Kellaway)是英国《金融时报》的管理专栏作家。在过去十年的时间里,她用幽默的语言调侃各种职场现象,并为读者出谋划策。她的专栏每周一出版在英国《金融时报》。露西在2006年获得英国出版业奖的“年度专栏作家”奖项。

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