They are loud and ill-mannered, throw cash around and have little interest or respect for local culture. One or two decades ago this would have been how most people described the archetypal “ugly American” on holiday in Europe or Asia. Today, though, another group is vying for the title of worst-behaved tourist.
More than 70m mainland Chinese citizens travelled overseas last year, making 1.5 trips on average, according to estimates from management consultants McKinsey. Most returned home without causing offence.
However, a stream of media reports and viral videos show unruly and uncouth exceptions, prompting Chinese authorities to publish etiquette guides and even introduce a travel blacklist of the most notorious offenders.
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