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Baidu reports biggest quarterly profit fall in 8 years

Baidu recorded its worst quarterly earnings decline and slowest profit growth in eight years, as China’s largest online search engine continued to suffer the fallout from a healthcare search advertising scandal.

Following the death of a student in April who had tried an experimental cancer therapy advertised on Baidu, regulators ordered the company to reduce paid search advertising and more carefully vet advertisers.

Baidu reported that revenues in the second quarter grew 10.2 per cent year-on-year to Rmb18.2bn ($2.7bn), while net income fell 33 per cent to Rmb2.41bn from a year earlier.

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