Apple plans to open its first research and development centre in China later this year, the latest in a series of steps to bolster its presence in a vital region amid a slowdown in sales.
Tim Cook, Apple’s chief executive, revealed the plans to increase its investment in local R&D during a meeting with China’s executive vice-premier, Zhang Gaoli, this week. The move comes after Apple reported revenues fell by a third in the last quarter in Greater China, where Apple faces growing competition from local smartphone makers such as Huawei and Oppo, as well as tougher economic conditions.
The new R&D centre will be made up of both new and existing staff. Apple already has around 9,000 staff in China, around half of which work in its 42 retail stores there. In the last four years, Apple has doubled the number of corporate offices in China to 45, reports Tim Bradshaw in San Francisco.