An Olympics gives a host nation an opportunity to promote itself as an investment destination to foreign companies. Brazil’s task is more difficult than most, despite such prime assets as samba, Pelé and a market of 200m people. The performance of earlier investments resembles that of the girl from Ipanema’s attitude to admirers: indifferent.
奥运会给了主办国一个推介自身作为外国企业投资目的地的机会。尽管拥有桑巴、贝利(Pelé)和2亿人口的市场等优质资产，但巴西的任务仍比多数主办国更为艰巨。早些时候的投资的表现就像巴西歌曲《依帕内玛姑娘》(The Girl From Ipanema)中的姑娘对倾慕者的态度：无动于衷。
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